IMPACT OF ADVERTISING ON SELECT HOTELS PROFITABILITY
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- NGN 3000
Abstract
This study is on impact of advertising on select hotels profitability. The total population for the study is 200 staff of selected hotels in Eket local government of Akwa Ibom state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up house keepers, front desk officers, bartenders and chefs was used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
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